<a href="#" class="store">
		<img class="store__image" src="https://drscdn.500px.org/photo/65042687/w%3D600_h%3D600/v2?sig=e5eadda417f6bce2596f4218e2621dd7937c3181875a7f4182d91e50c6690149" alt="">
		<div class="store__title">Title</div>
	</a>

.store {
	position: relative;
	display:block;
	width: 200px;
	height: 200px;
}
.store__image {
	height: 100%; 
	width: 100%;
	max-height:250px;
	object-fit: cover;
	background: rgba(0, 0, 0, 0.5);
	box-sizing: border-box;
	border-radius: 4px;
}
.store:hover .store__image {
	border: 2px solid #E31E24 !important;
}
.store:hover .store__title {
	color: #E31E24 !important;
}
.store__title {
	position: absolute;
	/*top: calc(100% - 20px);*/
	  top: 50%;
	  left: 50%;
	  transform: translate(-50%, -50%);
	width: 100%;
	text-align: center;
	font-size: 40px;
	font-weight: bold;
	font-size: 36px;
	line-height: 30px;
	letter-spacing: 0.04em;
	text-transform: uppercase;
	color: #fff;
}